Some of us are happy with how we do business, some know we could do better. Some of us are proud of our product or service, some know it could be greater.
Have you thought about how you feel about your company or the thing you sell? Can you be honest with yourself and ask the tough questions? If so, take this quick test and write the answers on a pad:
1) My product/service is:
a. The best, the one everyone wants
b. Not the above
2) My company is:
a. The company that sets the bar for quality, innovation, and sales
b. Not the above
3) As a person in control of the sales of my product/service:
a. I am focused, organized, and leaving others in my dust
b. I am not the above
What people hate about my quiz is that it's easy to get a poor grade. The ones who have a fighting chance are those who harness that angry emotion, kick themselves in the butt and think about how they could improve their product, their company and themselves.
Need a starting point? Think about your message in every thing you do, starting with yourself. What short message defines your reason for being? Set it in present tense. Example: "I love what I do and the people that surround me." Write it down, post it in the car and on your computer monitor. Say it every morning. Own it. Then move on to your product, your company, and everything else that's important.
Life needs good copy, and this is some of the best you'll ever write.
