
How often have we said, "Next year is going to be different"? Seems like the prophesy is usually the only effort we exert in creating that better future.
Do yourself a favor: make January the month you are going to throw insanity out the window of your car as you barrel down the freeway doing at least the speed limit. Watch your rear view mirror as your crazy, bad habits smack the pavement and shatter into lovely little pieces. If you can't wait until next month, do it sooner.
Now, start to do sane things. Pull out that calendar or bring it up on the monitor. Fill those boxes with action plans:
- Send out a "how are you" greeting card today
- Contact a client I haven't heard from in awhile
- Do $X in sales by end of month
- Make 10 calls today
- Run a sales incentive for the staff
Have a plan, and make sure it's in print because, as a good friend of mine likes to say, "A plan not written is not a plan."
Good luck, and here's to a fantastic 2009!
Mike Spanjar
CEO/Founder
Bold Copy
