One of my favorite topics when talking to niche groups is Information Products, or more commonly, eBooks.
These groups tend to have a following, whether it's one another or their end users. And on the individual level, some of these professionals just may know a lot more than the majority in their field. They've got marketable knowledge, and it's only making them so much money because they only use it 5 to 8 hours per day.
So I ask them: Why aren't you making money 'round the clock? While you sleep, you should be selling your services; while you eat your Cheerios, you should be cha-chinging that virtual cash register; and while you're out on the golf course, you should be working on your swing ... AND making some much-deserved dough.
How? With Information Products, of course. Take what you know, get an experienced writer to put it into book form, and get the writer to also create a compelling ad that can be easily distributed to the masses.
I'll bet YOU know a thing or two, don't you? Thinking about what you know that might be worth some coin? Give me a call and I'll help you add "Author of..." to your credentials.
