You've probably heard that keeping customers is far easier than creating new ones. I've certainly found this to be true. Existing customers like you already, they have done business with you. They may do repeat business with you -- which is the point of keeping customers in the first place.
So how much repeat business do you get from these customers? Do they come back? Would you call them "loyal"? Ah, that term. We've seen it before, and it reminds us: Yes, it would nice to have loyal customers. So many of them fail the loyalty test, right?
Imagine: You get the customer, you treat her so nicely, you go out of your way for her, she buys. You send her a thank you, you put her on your e-mail list and send her special offers. And she eventually buys again, only this time, from your competitor.
Have you done anything about it? Customers require a lot of attention, during the sales process and certainly after. But what kind of attention do you give them? If all you do is send them a bunch of offers to purchase more from you, your methods fail the "What's In It For Me" test.
What can you give to them? Can you give them rewards? Points toward other products? Something of similar value? Employing a loyalty program in your business could be the smartest thing you ever do to retain customers. I've discovered a great system that does the job nicely. It mimics the ones you see big retailers using, only the makers of this product have built theirs as an online application to put it in the hands of the masses. You can check it out here.
Never underestimate customer loyalty. Loyal customers always come back for more.
